Business profile of AIRVent visitors
5,068 people got acquainted with the exposition of climate equipment at AIRVent 2023. Exhibition visitors are the target audience of manufacturers and suppliers of equipment for ventilation, air conditioning and refrigeration.
In 2023, the exhibition of climate control equipment AIRVent was held for the first time and exceeded all expectations in terms of the number of visitors. More than 5 thousand specialists from 73 Russian regions and 11 countries gathered in one place to find the necessary equipment and services at the venue.
Who visits the exhibition and why?
AIRVent is a new business platform that brings together almost all market players. The exhibition is visited by managers and specialists of design, installation and construction organisations, developers, representatives of wholesale and retail trade companies.
Company owners, middle and senior managers, qualified specialists and managers come to get acquainted with the equipment for ventilation, air conditioning and refrigeration.
The majority of visitors (95%) come to the exhibition to find products and services for business, to get up-to-date information on the industry.
AIRVent audience features
One of the key features is the high buyer potential of visitors - representatives of various companies. According to 2023 data, half of visitors annually purchase equipment for more than 10 million rubles.
The AIRVent audience is interested in purchasing equipment – 72% specialists come to the exhibition with the intention of purchasing exhibitors' products. Business negotiations are productive and quick. The effectiveness of negotiations is facilitated by the fact that 94% visitors influence purchasing decisions in the company.